Out of home advertisng delivers more for your brand and PML Group brings more to your out of home advertising.
We believe in our medium and we believe our input improves our clients experience of our medium.
Out of home advertising delivers more for your brand
The out of home medium’s strengths are manifold and, in many cases, obvious. It is a medium that cannot be ‘switched off’, it engages audiences at different stages throughout their daily lives and it has the ability to inform and entertain. One of its main strengths however, is its flexibility.
Out of home advertising can be as general or as targeted as required, it can be national or local, urban or rural. Through countless format options, it can gain access to specific audiences such as shoppers, commuters, young people or professionals.
Whatever your target audience, there is an out of home solution to reach them.
Click here to learn more about the benefits of out of home advertising.
PML Group brings more to your out of home advertising
Through a range of tools and expertise acquired over many years, PML Group brings MORE to your campaign . . . before, during and after . . . click the headings to find out how
Planning is key. Choosing the right formats, the right locations and the right combinations will be the difference between success and failure in your out of home campaign. The client service teams at both PML and Source out of home have the experience and tools to help them plan the best campaigns in the market.
Click on the links below to find out more.
- iQ
- Galileo
- PPR
- Centum Grading / Poster Preview
- JNOR
- Digital ooh centre
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Developed in 2009, iQ is an exclusive research and planning tool offered by PML Group. Based on our long established Poster Impact research service, iQ provides invaluable and revealing new insights into the Out of Home medium and its audience.
iQ efficiently integrates data on over 11,450 out of home campaigns researched and over 81,200 respondents to provide key trending information and audience profiling. It acts as a key planning tool in assisting format selection, targeting core audiences when and where they socialise, work and travel, in addition to profiling your campaigns against category, socio-demographic and industry benchmarks.
Updated every two weeks with 50 new campaigns and 300 new respondents, iQ and Poster Impact are a must in planning and evaluating your out of home campaigns.
In a sentence, iQ helps match audience to formats.
For more information or a presentation on iQ e-mail colum@pmlgroup.ie |
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Galileo Mapping is a Geo-demographic mapping system which assists in planning and targeting of PML Group campaigns. Galileo Mapping allows us to target campaigns towards specific demographic groups, certain locations or regions, or types of businesses. For example, a confectionery brand may be interested in only using 6 sheets that are within 100 yards of cinemas in Dublin. Galileo Mapping also ensures that inappropriate advertising is not located close to schools, churches etc..
Galileo Mapping brings added efficiency to our campaigns.
Click here for a Galileo Mapping Virtual Tour. |
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PPR is a site quality rating system created independently by PML Group to ensure we book the highest quality campaigns on the highest quality sites. It means that our campaigns all must meet a minimum level of quality in terms of a number of key criteria including visibility, location and illumination. This ensures PML Group clients are getting the best quality campaigns for their investment. |
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Centum grading is an in-house panel who will grade your poster design in terms of a number of key criteria such as clarity, colour and branding. Recommendations are made on improvements based on our expertise in the effectiveness of poster designs on street. It means clients can get an expert view on the suitability of their design for the out of home environment. The result is that the design that hits the streets is the most effective and eye-catching that it can possibly be.
Poster Preview allows clients to see exactly how their creative execution will look like in a real Out of Home environment. It means clients can be assured that when their creative hits the streets the text will be legible, the branding will be clear and logos will be visible. |
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As well as exclusively developing a number of our own research initiatives, PML Group also has access to the latest industry wide research.
PML Group was a founding member of Joint National Outdoor Research (JNOR) in 2005 and we continue to sit on the technical and management committees of JNOR.
JNOR is a key currency in the campaigns booked by PML Group, guaranteeing clients appropriate levels of coverage and frequency for their Out of Home investment.
Learn more about JNOR at www.jnor.ie |
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Digital ooh centre is PML Group's new dedicated digital out of home division. By delivering more impactful visuals and greater consumer engagement, Digital ooh brings new dynamics to the outdoor medium.
To learn more about Digital ooh centre click here |
When our campaigns are on the streets, we understand that our clients need to know that they have been implemented to plan. They need to know all sites have been posted on time and in the correct locations. PML Group, through Poster Audit Bureau, have the people and processes to get this information to our clients.
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Poster Audit Bureau is the division of PML Group that carries out 100% monitoring of out of home panels each and every cycle. This equates to over 20,000 advertising panels being inspected every 2 weeks. Through PAB, PML Group clients are guaranteed that every ooh panel they book will be inspected and that all is in order with their campaign. It will ensure any damages, mis-postings etc…are picked up and remedied as soon as possible, thereby protecting the investment made by our clients in the medium. |
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Part of the PAB service is to provide our clients with photographs of their campaigns on the street. Throughout the year our clients are also provided with photos of competitor campaigns, ensuring they are kept up to date with their category activity on the out of home medium as it happens. |
Our commitment to our campaigns does not end when the campaign has run its course. PML Group has invested heavily over many years into researching the effectiveness of our campaigns and in providing the most up to date market information available.
- Poster Impact
- Posterwatch Market Data
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PML Group is proud to be at the forefront of research into the effectiveness of out of home media in Ireland. First developed in 1996, and with fieldwork carried out by Ipsos MRBI, Poster Impact has now covered more than 9,850 campaigns among over 71,400 individual respondents.
Poster Impact provides answers to questions such as:
“Did my target audience notice my out of home campaign?”
“What did the public think of the poster design we used in our campaign?”
Every campaign booked through PML Group is followed up with research and learnings for future campaigns. |
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